Managing global customers
H. David Hennessey
| Year of publication: |
2001
|
|---|---|
| Authors: | Hennessey, H. David |
| Published in: |
Globalization: the external pressures. - Chichester [u.a.] : Wiley, ISBN 0-471-49938-2. - 2001, p. 223-247
|
| Subject: | Globalisierung | Globalization | Beziehungsmarketing | Relationship marketing | Multinationales Unternehmen | Transnational corporation | Welt | World |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001676734