Managing global marketing : cases and text
Year of publication: |
1992 ; (2. print.), internat. student ed.
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Other Persons: | Kashani, Kamran (contributor) |
Publisher: |
Boston, Mass. : PWS-Kent |
Subject: | Internationales Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Länderindizes und Länderratings -Typologie, Gütekriterien und Beurteilung
Holtbrügge, Dirk, (2006)
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Die Standardisierung des Marketing im internationalen E-Commerce
Fritz, Wolfgang, (2005)
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Konsumgütermarkt und Marketing in China
Xueming, Song, (1994)
- More ...
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Promotion of manufactured exports from Iran : a study of the effectiveness of public policy
Kashani, Kamran, (1974)
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Countering commoditization: value-added strategies and aligning with customers
Kashani, Kamran, (2005)
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My biggest mistakes in teaching cases (and lessons learned)
Kashani, Kamran, (2008)
- More ...