Managing i-branding to create brand equity
| Year of publication: |
2010
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|---|---|
| Authors: | Simmons, Geoff ; Thomas, Brychan ; Truong, Yann |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 44.2010, 9 (1.1.), p. 1260-1286
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