Managing impressions of SME legitimacy : valuing information and communications technologies as signals and symbols
Susan J. Winter; Connie Marie Gaglio; Hari K. Rajagopalan
| Year of publication: |
2010
|
|---|---|
| Authors: | Winter, Susan J. ; Gaglio, Connie Marie ; Rajagopalan, Hari K. |
| Published in: |
Global perspectives on small and medium enterprises and strategic information systems : international approaches. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-61520-627-8. - 2010, p. 81-107
|
| Subject: | KMU | SME | Legitimität | Legitimacy | Glaubwürdigkeit | Credibility | Reputation | Informationstechnik | Information technology | Stakeholder | Beziehungsmarketing | Relationship marketing | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003972161