Managing innovation from an S-D logic perspective
Year of publication: |
2025
|
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Authors: | Lu, Lu ; Le Nguyen Hau ; Ngo, Liem Viet ; Northey, Gavin ; Duong, Trang Thi-Thuy ; Gregory, Gary |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 33.2025, 2, p. 114-130
|
Subject: | S-D logic | operant resources | dynamic capabilities | innovation | Dynamische Kompetenzen | Dynamic capabilities | Innovation | Innovationsmanagement | Innovation management | Service-Dominant Logic | Service-dominant logic | Ressourcenorientierter Ansatz | Resource-based view |
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