Managing innovation in audience measurement : the US case studies of BookScan and the local people meter
Philip M. Napoli and Kurt Andrews
| Year of publication: |
2008
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|---|---|
| Authors: | Napoli, Philip M. ; Andrews, Kurt |
| Published in: |
Management and innovation in the media industry. - Cheltenham [u.a.] : Elgar, ISBN 978-1-84720-109-6. - 2008, p. 263-285
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| Subject: | Mediensektor | Media industries | Innovationsmanagement | Innovation management | Mediennutzung | Media usage | Messung | Measurement | Medienwirkung | Media effect |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003791387