Managing innovation : integrating technological, market and organizational change

Managing Innovation provides readers with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels._ Specifically, it integrates the management of market, organizational and technological change to improve the competitiveness of firms and effectiveness of other organizations._ The management of innovation is inherently interdisciplinary and multifunctional and Tidd, Bessant & Pavitt provide an integrative approach to the subject. Two new perspectives are introduced through which to re-examine material presented in each chapter: sustaining versus disruptive innovation (a greater emphasis will be placed on disruptive innovation) and organizations versus networks (greater discussion of the network issues raised in each chapter).