Managing international innovation projects : why firms do not do the obvious
Year of publication: |
2003
|
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Authors: | Hedlund, Gunnar ; Ridderstråle, Jonas |
Published in: |
Managing the global network corporation. - London [u.a.] : Routledge, ISBN 0-415-29706-0. - 2003, p. 40-59
|
Subject: | Innovationsmanagement | Innovation management | Projektmanagement | Project management | Innovation | Multinationales Unternehmen | Transnational corporation | Theorie | Theory |
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