Managing market relationships : methodological and empirical insights
Adam Lindgreen
| Year of publication: |
c 2008
|
|---|---|
| Authors: | Lindgreen, Adam |
| Publisher: |
Farnham [u.a.] : Gower |
| Subject: | Beziehungsmarketing | Relationship marketing | Marketing | Marketingmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 223 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index 0811 |
| ISBN: | 978-0-566-08883-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003728764