Managing market relationships : methodological and empirical insights
Adam Lindgreen
| Year of publication: |
2008
|
|---|---|
| Authors: | Lindgreen, Adam |
| Publisher: |
Aldershot [u.a.] : Gower |
| Subject: | Marketingmanagement | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 223 S. : graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references |
| ISBN: | 978-0-566-08883-4 ; 0-566-08883-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004922026