Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
Pantea Foroudi, Mohammad M. Foroudi, Khalid Hafeez and Javad Izadi
| Year of publication: |
2022
|
|---|---|
| Authors: | Foroudi, Pantea ; Foroudi, Mohammad Mahdi ; Hafeez, Khalid ; Izadi, Javad Z. D. |
| Published in: |
Building corporate identity, image and reputation in the digital era. - London : Routledge, ISBN 978-0-367-53123-2. - 2022, p. 75-112
|
| Subject: | capability | competence | emotional assets | cultural and intangible assets | resources | Marketing | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012609370