Managing marketing information
Nigel Piercy and Martin Evans
| Year of publication: |
2015
|
|---|---|
| Authors: | Piercy, Nigel ; Evans, Martin |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Marktforschung | Market research | Marketingmanagement | Marketing management | Marketinginformationssystem |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 223 S. graph. Darst. |
|---|---|
| Series: | Routledge library editions / Marketing. - London : Routledge, ZDB-ID 2787728-0. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-138-79314-0 ; 978-1-138-79314-9 ; 978-1-315-76149-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010417952