Managing marketing performance : [for exams in December 2005 and June 2006]
[Authors: Brian Searle ; Rosemary Schofield
| Year of publication: |
2005 ; 2. ed.
|
|---|---|
| Authors: | Searle, Brian ; Schofield, Rosemary |
| Publisher: |
London : BPP Professional Education |
| Subject: | Marketing | Management | Examinations | Study guides |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 178 S. : Ill. |
|---|---|
| Series: | CIM practice & revision kit / Professional post-graduate diploma in marketing. - London : BPP Publ.. - Vol. P11 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7517-2389-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004846130