Managing meaning in complex business networks
Cecilia Cederlund
| Year of publication: |
2015
|
|---|---|
| Authors: | Cederlund, Cecilia |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 48.2015, p. 89-100
|
| Subject: | (B2B) marketing theory | Change | Epistemology | Ontology | Sensemaking | Unternehmensnetzwerk | Business network | B-to-B-Marketing | Business-to-business marketing | Ontologie | Erkenntnistheorie | Marketingtheorie | Marketing theory | Sensemaking-Ansatz | Sensemaking approach | Organisatorischer Wandel | Organizational change | Komplexitätsmanagement | Complexity management | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011345772