Managing menu innovation in a saturated market : an empirical evidence from the Chain restaurants in Malaysia
Mazalan Mifli, Rahmat Hashim and Artinah Zainal
| Year of publication: |
October 2017
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|---|---|
| Authors: | Mazalan Mifli ; Rahmat Hashim ; Artinah Zainal |
| Published in: |
Tourism and hospitality research : the surrey quarterly review. - London [u.a.] : Sage Publ., ISSN 1467-3584, ZDB-ID 2249125-9. - Vol. 17.2017, 4, p. 339-357
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| Subject: | Menu innovation process | new product development | product innovation orientations | partial least squares | Klang valley | Malaysia | Produktentwicklung | New product development | Innovation | Innovationsmanagement | Innovation management | Gastronomie | Restaurant industry | Partielle kleinste Quadrate | Partial least squares |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1467358415614347 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011846691