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Managing multichannel strategies in the service sector- the example of the French insurance industry

The goal of this paper is to investigate the implementation of multichannel strategies in the service sector and to understand objectives, difficulties faced by companies, synergies and competitive effects among channels, and future areas of investment. We answer our research questions using in depth interviews with a sample of insurance directors responsible for the multichannel strategy of the major French insurance players.
Year of publication:
2014-01-06
Authors: Pozza, Ilaria Dalla ; Texier, Lionel
Institutions: Institut de Préparation à l'Administration et à la Gestion (IPAG)
Subject: Global financial crisis | contagion | emerging equity markets | sovereign risk
Extent:
application/pdf
Series:
Type of publication: Book / Working Paper
Notes:
Number 2014-059 6 pages
Source:
Persistent link: https://www.econbiz.de/10010860505
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