Managing multiple facets of risk in new product alliances
Ruby P. Lee; Jean L. Johnson
| Year of publication: |
2010
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|---|---|
| Authors: | Lee, Ruby P. ; Johnson, Jean L. |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 41.2010, 2, p. 271-300
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| Subject: | Strategische Allianz | Strategic alliance | Produktentwicklung | New product development | Risiko | Risk | Risikomanagement | Risk management | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003985112