Managing new product development and innovation : a microeconomic toolbox
Hariolf Grupp; Shlomo Maital
| Year of publication: |
2001
|
|---|---|
| Other Persons: | Grupp, Hariolf (contributor) ; Maital, Shlomo (contributor) |
| Publisher: |
Cheltenham [u.a.] : Elgar |
| Subject: | Innovation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Produkteinführung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 356 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 1-84064-571-7 |
| Classification: | Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001517513