Managing new products : using the MAP system to accelerate growth
Thomas D. Kuczmarski
| Year of publication: |
2000 ; 3. ed.
|
|---|---|
| Authors: | Kuczmarski, Thomas D. |
| Publisher: |
Chicago, Ill. : Innovation Press |
| Subject: | Produktinnovation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 274 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-9677817-0-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004609193