Managing perceived risk for credit card purchase through supplementary services
Anita Goyal
| Year of publication: |
2008
|
|---|---|
| Authors: | Goyal, Anita |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 12.2007/08, 4, p. 331-345
|
| Subject: | Kreditkarte | Credit card | Finanzdienstleistung | Financial services | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003698536