Managing products in SMEs : a customer-oriented perspective
Ayantunji Gbadamosi
| Year of publication: |
2011
|
|---|---|
| Authors: | Gbadamosi, Ayantunji |
| Published in: |
Entrepreneurship marketing : principles and practice of SME marketing. - London : Routledge, ISBN 978-0-415-57375-7. - 2011, p. 108-126
|
| Subject: | Produktmanagement | Product management | Produktentwicklung | New product development | Markenführung | Brand management | Produktlebenszyklus | Product life cycle | Wettbewerbsvorteil | Competitive advantage | KMU | SME |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008822547