Managing Promotion Program Participation Within Manufacturer-Retailer Relationships
| Year of publication: |
1998
|
|---|---|
| Authors: | Murry Jr, John P. ; Heide, Jan B. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 62.1998, 1, p. 58-68
|