Managing R&D-Marketing Integration in the New Product Development Process
| Year of publication: |
1996
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|---|---|
| Authors: | Song, X.Michael ; Neeley, Sabrina M. ; Zhao, Yuzhen |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 25.1996, 6, p. 545-554
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