Managing relationship development and crises in emerging markets : a Swedish firm's relationship behaviour in Argentina
Anna Bengtson, Amjad Hadjikhani and Anna Ljung
| Year of publication: |
2012
|
|---|---|
| Authors: | Bengtson, Anna ; Hadjikhani, Amjad ; Ljung, Anna |
| Published in: |
New policy challenges for European multinationals. - Bingley [u.a.] : Emerald, ISBN 1-78190-020-5. - 2012, p. 421-442
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Beziehungsmarketing | Relationship marketing | Schweden | Sweden | Argentinien | Argentina |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009733676