Managing relationship management : a holistic approach
John A. Ledingham
| Year of publication: |
2015
|
|---|---|
| Authors: | Ledingham, John A. |
| Published in: |
Public relations as relationship management : a relational approach to the study and practice of public relations. - New York, NY [u.a.] : Routledge, ISBN 978-1-138-85380-5. - 2015, p. 46-60
|
| Subject: | Holismus | Holistic approach | Beziehungsmarketing | Relationship marketing | Management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309097