MANAGING REPUTATION - Unconventional Insights for Managing Stakeholder Trust - Many companies invest considerable time and energy trying to build trust with customers, employees, suppliers and investors. Why are some of those efforts doomed to fail?
| Year of publication: |
2008
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| Authors: | Pirson, Michael ; Malhotra, Deepak |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 49.2008, 4, p. 43-50
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