Managing Service Expectations in Online Markets: A Signaling Theory of E-tailer Pricing and Empirical Tests
| Year of publication: |
2010
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|---|---|
| Authors: | Mitra, Debanjan ; Fay, Scott |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 86.2010, 2, p. 184-200
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