Managing services : marketing, operations, and human resources
Christopher H. Lovelock
| Year of publication: |
1992 ; 2. ed.
|
|---|---|
| Other Persons: | Lovelock, Christopher H. (contributor) |
| Publisher: |
Englewood Cliffs, NJ [u.a.] : Prentice-Hall |
| Subject: | Marketing | Dienstleistungssektor | Dienstleistungsbetrieb | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 472 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-13-544701-1 ; 0-13-561572-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004153871