Managing services marketing : text and readings
John E. G. Bateson
| Year of publication: |
1992 ; 2. ed.
|
|---|---|
| Other Persons: | Bateson, John E. G. (contributor) |
| Publisher: |
Fort Worth [u.a.] : Dryden Press |
| Subject: | Dienstleistung | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 594 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-03-054164-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004138658