Managing social media as a marketing tool in the Greek business environment
Chara Dosi, Alexia Mary Tzortzaki
| Year of publication: |
2017
|
|---|---|
| Authors: | Dosi, Chara ; Tzortzaki, Alexia Mary |
| Published in: |
International journal of decision sciences, risk and management. - Genève : Inderscience, ISSN 1753-7169, ZDB-ID 2512276-9. - Vol. 7.2017, 1/2, p. 48-69
|
| Subject: | social media | traditional media | social media marketing | marketing communications | social media metrics | customer engagement | social media strategies | Greece | Social Web | Social web | Online-Marketing | Internet marketing | Griechenland | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011797300