Managing social media crises with your customers : the good, the bad, and the ugly
Yany Grégoire; Audrey Salle; Thomas M. Tripp
| Year of publication: |
2015
|
|---|---|
| Authors: | Grégoire, Yany ; Salle, Audrey ; Tripp, Thomas M. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 58.2015, 2, p. 173-182
|
| Subject: | Social media | Service failure and recovery | Crisis management | Relationship management | Complaint management | Customer revenge | Beschwerdemanagement | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Krisenmanagement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010497515