Managing social media value networks : from publisher (broadcast) to user-centric (broadband-narrowcast) business models
Zvezdan Vukanovic
| Year of publication: |
2013
|
|---|---|
| Authors: | Vukanovic, Zvezdan |
| Published in: |
Handbook of social media management : value chain and business models in changing media markets. - Heidelberg [u.a.] : Springer, ISBN 3-642-28896-0. - 2013, p. 269-288
|
| Subject: | Social Web | Social web | Betriebliche Wertschöpfung | Value creation | Benutzerfreundlichkeit | Usability | Kundenintegration | Customer integration | Geschäftsmodell | Business model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009762875