MANAGING THE SOCIAL WEB - Online Reputation Systems: How to Design One That Does What You Need - Social web platforms don't thrive by magic. They can succeed only if they attract the right individuals, motivate them to act in the right ways and empower them to know and trust others in the network. That's where online reputation systems come in.
| Year of publication: |
2010
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|---|---|
| Authors: | Dellarocas, Chrysanthos |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 51.2010, 3, p. 33-39
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