Managing successful high-tech product introduction
Brian P. Senese
| Year of publication: |
c 2002
|
|---|---|
| Authors: | Senese, Brian P. |
| Publisher: |
Boston : Artech House |
| Subject: | Hochtechnologie | High technology | Erfolgsfaktor | Success factor | Produktentwicklung | New product development | Spitzentechnologie | Produkteinführung |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIV, 291 S. Ill., graph. Darst. 1 CD-ROM (4 3/4 in.) 24 cm. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 1-58053-289-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013549623