Managing the advertising activities in the system of integrated brand promotion of an enterprise
O.G.Vdovichena, A.A. Vdovichen, V.A.Chychun
| Year of publication: |
2018
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|---|---|
| Authors: | Vdovichena, O. G ; Vdovichen, A. A. ; Chychun, V. A |
| Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 21.2018, 2, Special 2, p. 124-136
|
| Subject: | Management | Advertising | Advertising management | Integrated promotion | Information technology | Advertising industry | Brand | Communications | Internet space | Werbung | Markenführung | Brand management | Werbewirtschaft | Informationstechnik | Markenartikel | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Verkaufsförderung | Sales promotion | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012221359