Managing the diffusion of innovations
Franz-Michael Binninger
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Binninger, Franz-Michael |
| Published in: |
Handbook of the management of creativity and innovation : theory and practice. - New Jersey : World Scientific, ISBN 978-981-314-187-2. - 2017, p. 299-312
|
| Subject: | Innovationsdiffusion | Innovation diffusion | Produktlebenszyklus | Product life cycle | Marketing | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707517