Managing the global front end of NPD : lessons learned from the FMCG industry
Evy Sakellariou; Kalipso Karantinou; Konstantinos Poulis
| Year of publication: |
2014
|
|---|---|
| Authors: | Sakellariou, Evy ; Karantinou, Kalipso ; Poulis, Konstantinos |
| Published in: |
Journal of general management. - London : Sage Publications, ISSN 0306-3070, ZDB-ID 188363-X. - Vol. 39.2013/14, 2, p. 61-81
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Innovation | USA | United States | Innovationsmanagement | Innovation management | Produktentwicklung | New product development |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010373814