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Researching the role of information and communications technology (ICT) in contemporary marketing practices
Brady, Mairead, (2008)
Managing Customer-Centric Information: The Challenges of Information and Communication Technology (ICT) Deployment in Service Environments
Fellenz, Martin R., (2010)
Managing the innovative deployment of Information and Communication Technologies (ICTs) for Global Service Organisations
Fellenz, Martin R., (2008)