MANAGING THE INTERNET AGE - Ad Lib: When Customers Create the Ad
| Year of publication: |
2008
|
|---|---|
| Authors: | Berthon, Pierre ; Pitt, Leyland ; Campbell, Colin |
| Published in: |
California management review : CMR. - Berkeley, Calif. : Haas School of Business, University of California, ISSN 0008-1256, ZDB-ID 2229304. - Vol. 50.2008, 4, p. 6-30
|