Managing the message : the effects of firm actions and industry spillovers on media coverage following wrongdoing
Year of publication: |
2012
|
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Authors: | Zavyalova, Anastasiya ; Pfarrer, Michael D. ; Reger, Rhonda Kay ; Shapiro, Debra L. |
Published in: |
Academy of Management journal : AMJ. - Briarcliff Manor, NY : Academy of Management, ISSN 0001-4273, ZDB-ID 221859-8. - Vol. 55.2012, 5, p. 1079-1101
|
Subject: | Firmenimage | Corporate reputation | Mediale Berichterstattung | Media coverage | Öffentlichkeitsarbeit | Public relations | Produktqualität | Product quality | Spielwarenbranche | Toy industry | USA | United States | 1998-2007 |
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