Managing the moments of truth using e-marketing : a study of the small and medium island tourism enterprises
S. Victor Anandkumar
| Year of publication: |
2007
|
|---|---|
| Authors: | Anandkumar, S. Victor |
| Published in: |
Marketing in the new global order : challenges and opportunities. - New Delhi : Excel Books, ISBN 81-7446-510-3. - 2007, p. 343-366
|
| Subject: | Tourismusmarketing | Tourism marketing | Online-Buchungssystem | Online booking system | Website | Hotellerie | Hotel industry | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003736477