Managing the next generation of sales, Gen Z/Millennial cusp : an exploration of grit, entrepreneurship, and loyalty
Michael Rodriguez, Stefanie Boyer, David Fleming, and Scott Cohen
| Year of publication: |
2019
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|---|---|
| Authors: | Rodriguez, Michael ; Boyer, Stefanie ; Fleming, David ; Cohen, Scott |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 26.2019, 1, p. 43-55
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| Subject: | business marketing | entrepreneurship | Generation Z | grit | industrial marketing | millennials | Sales | Entrepreneurship | Entrepreneurship approach | Marketing | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Verkauf | Selling | Altersgruppe | Age group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2019.1565136 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012196263