Managing the online-crowd : motives of engagement in user-generated content
| Year of publication: |
2010
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| Authors: | Schaedel, Ute ; Clement, Michel |
| Published in: |
Journal of media business studies. - Jönköping : Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), ISSN 1652-2354, ZDB-ID 22079154. - Vol. 7.2010, 3, p. 17-36
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010098022