Managing the politics of value propositions
Hervé Corvellec and Johan Hultman
| Year of publication: |
2014
|
|---|---|
| Authors: | Corvellec, Hervé ; Hultman, Johan |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 14.2014, 4, p. 355-375
|
| Subject: | Politics of value | regimes of value | service-dominant logic | value proposition | waste management | Service-Dominant Logic | Service-dominant logic | Kundenwert | Customer value | Werttheorie | Theory of value | Betriebliche Wertschöpfung | Value creation | Abfallwirtschaft | Waste management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011346940