Managing the sales transformation process in B2B : between human and digital
Daniela Corsaro, Isabella Maggioni
| Year of publication: |
2021
|
|---|---|
| Authors: | Corsaro, Daniela ; Maggioni, Isabella |
| Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2021.2021, 1/2, p. 25-56
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| Subject: | Sales | Transformation | B2B | Business relationships | CRM | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Digitalisierung | Digitization | Verkauf | Selling | Electronic Commerce | E-commerce | Organisatorischer Wandel | Organizational change | Systemtransformation | Economic transition | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s43039-021-00025-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012583869