Managing the service brand value of the hotel industry in an emerging market
Hsiao-Ping Chang; Chun-Chieh Ma
| Year of publication: |
2015
|
|---|---|
| Authors: | Chang, Hsiao-Ping ; Ma, Chun-Chieh |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 47.2015, p. 1-13
|
| Subject: | Institutional context | Service brand value | Top management team leadership | Human capital management | Service culture | Markenführung | Brand management | Hotellerie | Hotel industry | Führungskräfte | Managers | Dienstleistungsmanagement | Service management | Dienstleistungssektor | Service industry | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011312556