Managing the transition phases in the TQM journey: a system dynamics approach

For the survival and growth of an organization, it is important to understand the transition phases of different market scenarios. During the transition from one market scenario to another, effective strategic planning is needed to manage the performance of the organizations. The paper models different market scenarios leading to excellent and poor performance of the organizations. Policy experimentations have been conducted using system dynamics methodology. The results indicate that there is no quick fix to achieve the TQM maturity level. To sustain TQM maturity level, it is extremely important to handle the transition phases of different market scenarios effectively.