Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets
Kate J. Li; Duncan K. H. Fong; Susan H. Xu
| Year of publication: |
2011
|
|---|---|
| Authors: | Li, Kate J. ; Fong, Duncan K. H. ; Xu, Susan H. |
| Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 13.2011, 1, p. 108-123
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Preismanagement | Pricing strategy | Produktmanagement | Product management | USA | United States | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008905483