Managing trust in direct selling relationships
Patrick Poon; Gerald Albaum; Peter Shiu-Fai Chan
| Year of publication: |
2012
|
|---|---|
| Authors: | Poon, Patrick ; Albaum, Gerald S. ; Chan, Peter Shiu-fai |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 30.2012, 5, p. 588-603
|
| Subject: | Online-Handel | Online retailing | Direktmarketing | Direct marketing | Verkaufspersonal | Salespeople | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Hongkong | Hong Kong |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009611614