Managing user-generated content : a dynamic rational expectations equilibrium approach
Dae-Yong Ahn (College of Business and Economics, Chung-Ang University, Seoul, Korea), Jason A. Duan (McCombs School of Business, University of Texas at Austin, Austin, Texas), Carl F. Mela (Fuqua School of Business, Duke University, Durham, North Carolina)
| Year of publication: |
March-April 2016
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|---|---|
| Authors: | Ahn, Dae-Yong ; Duan, Jason A. ; Mela, Carl F. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 2, p. 284-303
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| Subject: | user-generated content | marketing strategy | rational expectations | approximate aggregation | Rationale Erwartung | Rational expectations | Theorie | Theory | Social Web | Social web | Kundenintegration | Customer integration | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2015.0937 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459519